Make your race nutrition a piece of cake 🍰

Not literally, think of the crumbs! We just make it really easy to track what you're taking in so you can hit your numbers.

Fuss-free fuelling

Scientifically-formulated fuel with the carb per serving smack bang on the front of the packet

Energy Gels

Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼
30G CARB/SERVING
4 GELS
PF 30 Gel

PF 30 Gel

£9.49

PF 30 Gel

So tasty, they’re loved by folk who usually hate gels
100MG CAFF/SERVING
3 GELS
PF 30 Caffeine Gel

PF 30 Caffeine Gel

£9.49

PF 30 Caffeine Gel

The PF 30 Gel with an added 100mg caffeine kick
90G CARB/SERVING
3 JUMBO GELS
PF 90 Gel

PF 90 Gel

£14.99

PF 90 Gel

3 servings of PF 30 Gel in a resealable pouch

How many do I need?

Find out in minutes

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Flow Gels

It’s time to go with the Flow… Gel 👀
300G CARB/SERVING
1 POUCH
PF 300 Flow Gel

PF 300 Flow Gel

£16.99

PF 300 Flow Gel

Get 300g of carb from one bottle! No faff, no mess, less wastage.
Flow Bottles

Flow Bottles

£4.99

Flow Bottles

The perfect vessels for Flow Gel!

Know your numbers!

Then hit 'em with Flow Gel

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Energy Drink Mixes

Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.
30-120G CARB/LITRE
30 SERVINGS*
Carb Only Drink Mix

Carb Only Drink Mix

£44.99

Carb Only Drink Mix

The most flexible way to get fuel on board from your bottles
60G CARB/LITRE
15 SERVINGS
Carb & Electrolyte Drink Mix

Carb & Electrolyte Drink Mix

£24.99

Carb & Electrolyte Drink Mix

The simplest way to get fuel and electrolytes on board from your bottles

How many bottles do I need?

Create a plan and see

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Energy Chews

So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀
30G CARB/SERVING
4 PACKETS
PF 30 Chew - Original

PF 30 Chew

Original

£8.99

PF 30 ChewOriginal

Each packet contains 2 satisfying energy chews delivering 15g of carb each
30G CARB/SERVING
4 PACKETS
PF 30 Chew - Mint & Lemon

PF 30 Chew

Mint & Lemon

£8.99

PF 30 ChewMint & Lemon

Each packet contains 2 satisfying energy chews delivering 15g of carb each
30G CARB/SERVING
30 PACKETS
PF 30 Chew - Combo Box

PF 30 Chew

Combo Box

£59.99

PF 30 ChewCombo Box

Each packet contains 2 satisfying energy chews delivering 15g of carb each

How many can I have?!

Get an excuse to eat chews

Batch tested icon
BATCH TESTED
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
Recyclable icon
RECYCLABLE

Everyone sweats differently

Match your drinks to how you sweat with our multi-strength electrolyte range

Hydration Tablets

Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)
VERY HIGH STRENGTH
10 TABLETS
PH 1500

PH 1500

£8.99

PH 1500

A very strong electrolyte drink to help you start hydrated and recover afterwards
HIGH STRENGTH
10 TABLETS
PH 1000

PH 1000

£8.99

PH 1000

A strong electrolyte drink to help you stay hydrated when you're sweating
MODERATE STRENGTH
15 TABLETS
PH 500

PH 500

£8.99

PH 500

A moderate strength electrolyte drink to help you stay hydrated when you're sweating

Which strength do I need?

Get a recommendation

Informed Sport icon
INFORMED SPORT
Low calorie icon
LOW CALORIE
Vegan icon
VEGAN
Convenient tubes icon
CONVENIENT TUBES
Mix in 500ml icon
MIX IN 500ML
Hypotonic formula icon
HYPOTONIC FORMULA

Hydration Packets

Electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)
VERY HIGH STRENGTH
8 PACKETS
PH 1500

PH 1500

£10.99

PH 1500

A very strong electrolyte drink to help you start hydrated and recover afterwards
HIGH STRENGTH
8 PACKETS
PH 1000

PH 1000

£10.99

PH 1000

A strong electrolyte drink to help you stay hydrated when you're sweating
MODERATE STRENGTH
8 PACKETS
PH 500

PH 500

£10.99

PH 500

A moderate strength electrolyte drink to help you stay hydrated when you're sweating

What’s my strength?

Use The Planner to find out

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
Single-serve packets icon
SINGLE-SERVE PACKETS
3% carb icon
3% CARB
Hypotonic formula icon
HYPOTONIC FORMULA

Hydration Capsules

Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)
BLISTER PACKED
15 CAPSULES
Electrolyte capsules

Electrolyte capsules

£7.49

Electrolyte capsules

Blister-packed capsules for when you're not carrying your own drinks.

When should I use them?

Create a plan and see

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN

GO THE EXTRA MILE...

Get extra credit - be extraordinary - with these extra special extras

PF&H Extras

These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)
Strategy Stickers

Strategy Stickers

£7.99

Strategy Stickers

A simple, visual way to view your race nutrition plan and hit your numbers
DAY-TO-DAY
15 TABLETS
PH 250

PH 250

£8.99

PH 250

A low strength electrolyte drink to help you stay hydrated day-to-day
PF&H Bottles

PF&H Bottles

£3.99

PF&H Bottles

Something to mix your PH up in!
TRY ALL FORMATS
Fuel Sample Pack

Fuel Sample Pack

£41.99

Fuel Sample Pack

Never tried our fuel? Try every format with a sample pack!
The Cramper Hamper

The Cramper Hamper

£39.99

The Cramper Hamper

The perfect gift for loved ones who sweat a lot
The Science of Endurance Hydration Online Course

The Science of Endurance Hydration Online Course

£42.00

The Science of Endurance Hydration Online Course

Everything you need to know about hydration

IRONMAN® Official Hydration

On course at IRONMAN® races in Europe, Australia, New Zealand and South Africa in 2025
PH 1000

PH 1000

£8.99

PH 1000

The official on-course hydration for the IRONMAN® European, Oceania & South African Series
PH 1000 + 1L Bottle

PH 1000 + 1L Bottle

£12.49

PH 1000 + 1L Bottle

Test the official IRONMAN® European, Oceania & South African Series hydration and rock the sickest 1L bottle out there!
IRONMAN® Training Pack

IRONMAN® Training Pack

£42.99

IRONMAN® Training Pack

Test the IRONMAN® European, Oceania & South African Series on-course hydration and nail your wider hydration strategy

Need a plan for your IRONMAN®?

No dramas...

Show your true colors!

Let people in the know know that you know your numbers, you know?

Merch

🎶 The multi-colour merch haters gonna hate, hate, hate, hate, hate but we're just gonna shake, shake, shake, shake, shake, shake it off, shake it off. 🎶
PF&H Bottles

PF&H Bottles

Something to mix your PH up in!
Flow Bottles

Flow Bottles

The perfect vessels for Flow Gel!
500ml Soft Flask

500ml Soft Flask

Lightweight, portable, ideal for running/swimrun
PF&H Top Tube Flask

PF&H Top Tube Flask

The most aero way to carry Flow Gel, or fluid, on your bike
Adaptable Headwear

Adaptable Headwear

Go on, stick your neck out. Be a peacock.🦚
PF&H Visor

PF&H Visor

Visor with sweatband, wicking material and elastic back
PF&H Headband

PF&H Headband

Headband with built in sweatband and elastic back
PF&H Bobble Hat

PF&H Bobble Hat

Keeps you warm on your way to/from training
PF&H Classic Hat

PF&H Classic Hat

It's hard to improve on a classic. But we managed to with this bad boy!
PF&H Sticker Hat

PF&H Sticker Hat

Everyone wants the Sticker Uniform we wear at events!
PF&H Splatter Hat

PF&H Splatter Hat

Our designer channeled his inner Jackson Pollock for this one...
PF&H Bucket Hat

PF&H Bucket Hat

Get bucket loads of street cred
PF&H Microfibre Robe

PF&H Microfibre Robe

Microfibre changing robe to protect your modesty!
PF&H Microfibre Towel

PF&H Microfibre Towel

Large, quick-dry microfibre towel
PF&H Socks

PF&H Socks

What did the PF&H hat say to the new PF&H sock? I’ll go on ahead, you go on foot...